Lash Sensational
Firework™
As a Design Director of Innovation at Maybelline, I led hands-on work for the Eye Category to develop new product lines, including hardware design, art direction, brand wordmarks, go-to-market assets, package design, and out-of-the-box experience. Together with the internal team and selected external partners, we launched the new Lash Sensational Firework mascara globally, featuring new brush technology and playful storytelling.
2023
* All rights are reserved by Maybelline New York, a subsidiary of L'Oréal USA, Inc., and content may not be reproduced, downloaded, disseminated, published, or transferred.