With the success in Retail, speedy growth, and an ambitious roadmap, Hims & Hers moved from one classic product per category to a line of products. We had built solid brand recognition through a minimal, uniform language and effective marketing. Hims & Hers was, at this point, ready to expand into full product lines, and we created color categories with key differentiators in the information architecture to guide customers in finding an adequate solution for their hair type, skin type, and much more.