Desire Gummies Launch,
2022

Dame's first dietary supplement presented the opportunity to capture the interest of a wellness-seeking audience who may not have shopped with Dame before and increase the repeat purchase rate of customers who already love Dame's products.
Through this campaign, we aimed to educate & excite our audience about Gummies' clinically-backed benefits while also creating awareness for the behavior of ritualizing pleasure within your everyday wellness routine.

We wanted to speak to this–creating a warm, sensual, fun campaign. We came up with the Heat Wave concept, which feels like a "care-free summer day with your libido as high as the temperature," visually translating the mood-lifting, desire-boosting sensations that Dame's mango-strawberry flavored Desire Gummies promote.