h&h Category Redesign, 2021

With our success in Retail, speedy growth, and an ambitious roadmap, we are moving from the one classic product per category to a line of products. We have created solid brand recognition through a minimal and uniform language and great marketing. We are now ready to expand our lines and create color categories and key differentiators on the information architecture to guide the customer while looking for the adequate solution for their hair type, skin kind, and much more.